A few years ago a static website was all that was needed for a business to succeed online. Now however that's not the case. We now have smart phones, tablet computers and web enabled TVs, each with their own set of screen resolutions and user requirements. Your website needs to be capable of adapting to these devices, to offer a seamless experience for the user no matter what device they are using. The solution? Responsive Website Design.
What Is Responsive Web Design ?
Responsive Web Design (RWD) allows you to have a fully fluid website design that responds perfectly to the users device offering a better clearer experience.
Being able to view perfectly on any device you not only make the experience more pleasurable for the user, but you will see an increase in enquiry rates as well
more enquiries means more sales!
Having a mobile optimised website also has an impact on your Google search results too, In 2015 Google announced a change to it's algorithms, favoring mobile friendly responsive websites.
As mobile internet usage is rapidly overtaking desktop use, it's crucial for business owners to include mobile as part of its marketing strategy, Nowadays your website is the first introduction customers have of your business and the old saying "first impressions last" couldn't be more true.