What is Online Marketing ?

A guide to online marketing to boost your business

Reach out and promote your business

what is online marketing

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure.

Online marketing is a strategy that helps build up a Company’s reputation and exposure online by using a variety of internet tools and solutions.

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public.

The advertisements can take many different forms and some strategies focus on subtle messages rather than clear cut advertisements. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.

Website Development

When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. The reason is simple: potential customers look for information, products and services that you provide on your website.

A good website should provide an online presence that allows customers to find out more about your business, your services and the type of products that you sell.

Search Engine Marketing

After your website has been built, you’ll need to promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your business services and website, SEM is the process and strategy of getting website exposure online with keywords related to your business, SEM includes pay per click ads (PPC) and search engine optimisation (SEO).

PPC Google Adwords

Pay per click, or PPC, is an ad that displays on search engine result pages, you only pay when the ad is clicked by the user and is directed to your website or landing page, PPC allows for nearly immediate exposure online with a pre-set budget.

Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is the process of optimising your website content to increase exposure in the organic search results for desired keywords.

This is a long-term strategy that has many factors contributing to its success, including site architecture, website content writen with care and attention, internal and external links, keyword research and competition analysis to name a few.

While being found online is probably the most important part of an online marketing strategy, there are other types of internet marketing that supplement those efforts.

Making Use of Social Networks

Social networking websites are a powerful marketing tool. They provide the opportunity to develop an excellent professional business reputation. You can also advertise your company, website and services through your social networking pages.

A major reason that advertisements and content on a social networking websites help develop your company is the promoting of word-of-mouth, It allows you to employ management strategies, engage with customers and answer questions. By engaging with your customers, you encourage them to share their experiences with those within their friends network.

Email Marketing

Businesses should use this tool to reach out to current customers by sending out newsletters, coupons or informational emails.

You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that you provide.

For best results we recommend using “MailChimp” as it has an easy to use interface and also provides in-depth information on the results of your email campaigns.

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